Subastas La Silla

// 01The challenge

La Silla's show-jumping auctions gather buyers from several countries bidding live on high-value horses. The platform had to hold every buyer at once, with bids synced to the second with the livestream — going down mid-sale was not an option.

// 02The solution

• [+]Real-time bidding over WebSockets (Django Channels) with Redis as the sync layer.
• [+]Nuxt frontend optimized to follow the auction and bid from any device.
• [+]YouTube livestream integrated into the bidding room.
• [+]Automated bid notifications and email campaigns orchestrated with n8n.
• [+]AWS infrastructure sized for live-auction traffic spikes.